Marketing creates awareness about what you have to offer.
Potential clients will come and check you out and ask, “Can this person help me get what I want?” If the answer is yes…
They will check out your foundation. Then, if they feel secure…
They will give you the opportunity to earn their trust and you can start to “make sales offers that are proportionate to the amount of trust you have earned.“
If you know how to price your offers and how to have a simple sales conversation then you will book the business.
And this process will repeat again, again and again.
And that is why Book Yourself Solid® is a systematic approach to getting more clients.
The Book Yourself Solid® System is based both on philosophical and practical principles.
There are two core philosophical principles:
1- We believe that there are some people who you are meant to serve (and others, not so much). Our job is to do everything we can to reach the people we are meant to serve.
2- Book Yourself Solid® is a love story disguised as a business system:
– Love story between you and the inspiring people you are meant to serve.
– Love story between you and marketing (even if your starting point now is hating marketing and selling.)
– Love story between you and your business (why you do what you do.)
There is one key practical principle:
– “Marketing does NOT get you clients.”
Marketing simply creates awareness about who you are and what you have to offer the world.
It’s what you do from the time people become aware of what you offer until the time that they buy that gets you clients.
Yes, we need to do marketing, we need to create awareness about what you have to offer.
But marketing is essentially about being relevant – if you are relevant to people then they will pay attention.
In sum, Book Yourself Solid® is a comprehensive system that will teach you strategies to create awareness, and also what to do from that moment on until when your ideal clients buy what you have to offer – that is what gets you booked solid.
Join over 500,000 small business owners who have grown their revenues and clients served by more than 30% with the Book Yourself Solid® system. Find out if BYS is right for you…book a call today!