You are an expert in your niche. You have a burning desire to contribute, share your message, your knowledge and have massive impact on the world. You are an author, expert, small business owner, entrepreneur, consultant, coach, speaker or professional and most likely you have been selling your time as a professional for 5, 10, […]
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Your platform is your connection or reach in the marketplace. It represents the relative sales potential of your products and services based on people who are already familiar with you or your work. Your platform is your established audience. It might be through a large database, social influence, syndicated radio show, national television show, magazine
One of the best ways to create your unique brand and get known for what you do is by creating what I call your Spotlight Name. This seemingly simple technique is commonly used by the most successful business owners I know. Why It Works A Spotlight Name is your own personal headline. It’s a short,
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