Face it, as a busy entrepreneur you either don’t have the time or the skill to keep up with all the changes in social media and use it to market your business effectively. As social media marketing continues to explode, so does the need for social media assistants and social media managers.
Here are six things that a social media manager can do to help grow your business:
- Give You More Time! The number one benefit of having a social media manager is to free up your time. Social media managers the daily work of social media marketing off of your shoulders. Outsourcing social media allows you to spend more time doing what you love and growing your business.
- Daily Maintenance of Your Accounts. Your social media manager can register and manage your existing social network accounts for you on a daily basis by updating your status to your followers, cleaning up your accounts, creating accounts for you , engaging your audience in conversations, creating content and posting to your blog.
- Social Media Strategy. A talented social media manager can create an entire online strategy for creating a buzz for your business online. This may include in-depth market research, competitor analysis, online content strategy, metrics tracking and more. He/she will help you think of creative methods to increase customer loyalty and amplify your online visibility.
- Training and Coaching. Some social media managers may even be able to provide coaching, training or ongoing education for you and your employees. Training will help teach them how to utilize the profiles they set up for your business. Your employees can be some of your best promoters and can supply terrific ideas for content, such as the most frequently asked questions from your clients and customers.
- Event Promotion. If you have an event coming up, like a speaking event, teleseminars, sale or new product launch, a social media manager can promote the event through your social networks and execute a promotional campaign to generate more interest, sales and attendees. If you are not currently using social networks to promote your business events, you are missing out on a huge opportunity to spread the word about your business to new prospects.
- Measure ROI. Most importantly, the social media manager will track the return on investment, the results of your social media campaigns and help monitor and maintain your online reputation. They will help you determine what needs to be done to improve conversion rates to turn raving fans and followers into clients and customers.
Remember, to grow your business you must focus on what you do best, and outsource the rest!