Marketing Action Plan If you are just getting started in business, or if you are making less than $5k per month, I like to call you a “Rising Star” in business. At this stage, your goal is to get proof of concept, proof that people will buy what you’re selling, create consistent income, and get […]
A Super Simple Marketing Plan (for business making less than$5k per month) Read More »
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Cause and effect: The case for cause marketing Read More »
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4 tips for effectively communicating with clients Read More »
I don’t talk about personal stuff very often, but everyone has a big turning point at least once in their life. Sometimes life gives you lemons, here’s how I made my lemons into lemonade… The truth is, I have been chronically ill for over 20 years. You wouldn’t know it to look at me, because
Your business is not growing as quickly as you would like and you’re not meeting your monthly income goals (you do have them right?), what can you do? Here is the question you must ask yourself: Are you willing to do whatever it takes? Are you willing to do what others won’t to get where
Testimonials and reviews from clients and customers have been effectively used in marketing since the beginning of time. They are the most basic form of “word of mouth” marketing that a business can use to build credibility and trust from prospects. Testimonials have proven to be one of the easiest, low cost and most effective
3 Easy Ways to Boost Sales with Social Testimonials Read More »
As debt is something that I have struggled with justifying in by business, as have many of my clients, I wanted to share this great article from entrepreneur extraordinaire Ali Brown. This article helped me re-frame my negative feelings about my debt and stop feeling so guilty. Debt is simply a tool to get you
How to Handle Debt As You Grow Your Business Read More »
One of the best ways to create your unique brand and get known for what you do is by creating what I call your Spotlight Name. This seemingly simple technique is commonly used by the most successful business owners I know. Why It Works A Spotlight Name is your own personal headline. It’s a short,
Easy Marketing Technique Virtually Eliminates Your Competition Read More »
I don’t know about you, but I’ve been deeply disturbed and shocked by the recent media and political assault against women (in particular Rush Limbaugh’s recent idiotic rant against Sandra Fluke and conservative political rhetoric regarding women’s issues). It’s like women’s rights are being pushed back 40 years and frankly it’s a little scary. The recent
3 Tips to Overcoming Self-Doubt for Women Entrepreneurs Read More »
With the ever-increasing popularity of YouTube (it’s been getting more traffic than Google!) video marketing is a powerful tool to add to your marketing mix. It may seem quite challenging to produce your own videos as a solopreneur, but before you say, “I don’t want to see myself on video” or “Isn’t that really hard
Becoming a Video Rock Star Read More »
