Your business will only be successful if the service you offer solves a problem that people are willing to pay to get resolved. Have you ever wondered what topics are hot right now in your market? If you are just starting a new business or creating a new product or service, start with a solution to […]
Each year we start the year thinking about our goals, our job, our health, all the ‘new’ routines and commitments we make to make this our best year yet… but two weeks into January all our planning and resolution goes out the window! You can make this your best year ever by applying some of
7 Simple Ideas to Make 2014 More Productive Read More »
What Does A High-Converting Website Look Like? It’s a good question: What is the secret to getting visitors to opt-in to your list or just pick up the phone and call? Well, there are a few things. Let’s take a look at them and find out how to build the website that will get the
This Simple Website Layout Converts Best Read More »
Speaking to share your expertise is one of the best ways to establish yourself as an expert and start building credibility and trust with your potential clients and customers. When you are just starting out, you will have to accept speaking engagements for free such as presenting at a local community organization. But as you
Lead Generation Strategy: Speaking Read More »
Do you know who your ideal clients are, but don’t know where to find them? It may take a bit of sleuthing, but chances are you’ll find potential clients hiding all around you. Once you know who your target audience is, then you have to start thinking about where they are hanging out, both online
Where to Find Your Ideal Clients Read More »
I get a lot of questions from business owners about how to set up a website or blog. Good news – you don’t have to be a techie to set up and manage your own website these days! The format I recommend for most of my clients is what’s called a “blog-site” using WordPress. WordPress.org
Create Your Own Website…No Techie Skills Needed! Read More »
As a marketing/social media coach, one of the most frequent questions I get asked is, “Who has time for all this social media stuff?” My answer is that you make time for the things you give priority. Maybe social media ranks low on your priority list right now, but I want to show you ways
Finding the Time for Social Media Read More »
In today’s “information overload” society, people do not want to be “sold to.” In fact, always attempting to sell, sell,sell can be the biggest turnoff for a potential prospect. Rather than attempting to sell a client, think about how you can be of service at no cost and how you can begin building a relationship with
Quick and Easy Lead Generation Strategy – How to Create Your Irresistible Free Offer Read More »
Testimonials and reviews from clients and customers have been effectively used in marketing since the beginning of time. They are the most basic form of “word of mouth” marketing that a business can use to build credibility and trust from prospects. Testimonials have proven to be one of the easiest, low cost and most effective
3 Easy Ways to Boost Sales with Social Testimonials Read More »
As debt is something that I have struggled with justifying in by business, as have many of my clients, I wanted to share this great article from entrepreneur extraordinaire Ali Brown. This article helped me re-frame my negative feelings about my debt and stop feeling so guilty. Debt is simply a tool to get you
How to Handle Debt As You Grow Your Business Read More »
