Do you know who your ideal clients are, but don’t know where to find them? It may take a bit of sleuthing, but chances are you’ll find potential clients hiding all around you. Once you know who your target audience is, then you have to start thinking about where they are hanging out, both online and offline, to connect with more of them. Here are some great suggestions for where to find your ideal clients:
Your personal network
- Past clients
- Email list
- Social networks (friends, followers, connections)
- Member directories of organizations you belong to
- College alumni association
- Colleagues who serve same target market in a different way (possible joint venture/referral partners)
Business related
- Professional associations they belong to
- Networking events related to their business
- Corporate events
- Conferences and trade shows
Education related
- Workshops and seminars
- Classes
- Mastermind groups
- Coaching programs
- Live events
Online
- Facebook groups
- Twitter lists
- Facebook pages they “like”
- LinkedIn groups
- Online discussion forums
- You Tube – find people who do videos about your topic
- Blogs – comment on blogs that your ideal clients read and subscribe to
Lifestyle/hobby related
- Charity events
- Sporting events
- Fundraisers
- Country clubs
- Community events
- Art events
- Places around town
- Accountants office
- Attorneys office
- Restaurants
- Medical offices
- Recreation center
You see, potential clients are all around you! You simply have to adapt the philosophy of “always be networking.” When you are in business for yourself, you never know where or when you will connect with your ideal prospects, or meet someone who can open doors for you or refer others to you.