The biggest mistake people make online: They don’t know what they want their visitors to do when viewing the site and if they do know, they don’t know how they’re going to get the visitor to do it.
Most people consider a website to be one thing. It’s not. Or on the contrary, a website is made up of a collection of pages that live on the same domain and may be related to one another. For each page on your site, you should be able to answer these three questions:
- Who is coming to the page?
- What do you want them to do?
- How are you going to get them to do it?
Knowing the answer to these questions will ensure the content on each page of your site is perfectly designed for the type of person who visits the page.
A pretty website does not necessarily make a good website. Pretty is forgettable. Content that answers the needs of the visitor sticks in people’s memories. Ease of use allows them to consume it.
As a successful online marketer, you will focus on attempting to convert visitors into leads, people who eagerly anticipate your marketing messages. You might do this by offering something of value like a special report, a free video lesson, or a coupon in exchange for permission to stay in touch with them.
Remember how important building trust over time is. If your primary objective is to offer extraordinary value up front in exchange for an email address and permission to follow up, then you can make relevant and proportionate paid offers later on, once you’ve built trust.
Learn more about the Book Yourself Solid® marketing system.
Adapted from – Port, Michael. Book Yourself Solid® Third Edition, 2018.