Launching a new business is becoming more popular than ever before. In 2021, a surge of people quitting their jobs was dubbed “The Great Resignation.” In August alone, 4.3 million Americans quit their jobs — that’s almost 3% of the entire workforce. Many experts believe that entrepreneurship is a major driving force behind this employment […]
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The explosion of virtual networking has created an unprecedented opportunity for you to network anywhere in the world – without leaving your living room! Remember that what you do every day is more important that what you do once in a while. Consistency is key! As in all things, getting organized for success is ESSENTIAL.
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How is your business doing at this time? Are you thriving, barely surviving or somewhere in the middle? I know for many, business has slowed. I want to propose that we make lemonade from lemons. What are some areas of your business that you could improve upon? What are the weak links? Or where do you
how to use this time to grow your business Read More »
No one buys your service – they buy a solution to their problem. Have you ever clearly defined the #1 problem you solve for your clients? No matter what you say, think, or do – take the attention off of yourself, your business and your services. Every second of every day stay focused on clear,
what’s The #1 problem you solve? Read More »
Do you remember a show on the cable channel VH1 a few years back called “Behind the Music?” It was a documentary-type show, which told the back-story of a musician or band that had once been famous, but had fallen out of the limelight. It was always about how they got famous, experienced an inevitable
What’s Your Business Story? Read More »
Your platform is your connection or reach in the marketplace. It represents the relative sales potential of your products and services based on people who are already familiar with you or your work. Your platform is your established audience. It might be through a large database, social influence, syndicated radio show, national television show, magazine
As I wrap up a BIG re-branding of my business over the past few months, many of you have been asking me – why did you change your brand and how did you do it? The main reason I chose to make over my brand is that I got to a point where I was
What’s in a Brand? Read More »
With the change to Facebook Timeline for pages, many companies are getting very creative about customizing their pages to attract new visitors and engage their fans – thus resulting in greater visibility and business building. But how do you as a small business owner get the most out of your Facebook business page? Here are
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Service-based businesses often experience a lull in summer sales. But it doesn’t have to be that way! Here are some great ideas to boost your summertime income and grow your email list at the same time. Summer Sale – Promote a “Christmas in July” sale on your info products and courses. Try offering at
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Did you know that only 26% of small businesses have invested any time or effort in marketing online.? Businesses in competitive markets or categories would benefit from developing an online marketing plan or roadmap and getting established alongside the early adopters. For most businesses, the formula for success starts with visibility and traffic. People need to
Online Roadmap for Small Businesses Read More »
