What’s Your Expertise? I have always believed that every person is born with a unique brilliance. An ability or talent that is unique to only you. Some people (like actress Meryl Streep or musician Sheryl Crow, for example) know it at an early age and for others it takes a lifetime to discover. It really […]
Discover Your Unique Brilliance and Leverage it to Make Money Read More »
I don’t talk about personal stuff very often, but everyone has a big turning point at least once in their life. Sometimes life gives you lemons, here’s how I made my lemons into lemonade… The truth is, I have been chronically ill for over 20 years. You wouldn’t know it to look at me, because
The ultimate goal of positioning and branding yourself is to get people to know, like and trust you as the recognized expert in your field. To do this you will need to build and develop your platform or “hook” from which to build your entire business. Don’t feel like you have a platform? Here are 5
How to Position Yourself as a Celebrity in Your Niche Read More »
Defining your niche is a challenge for most business owners, primarily because their niche is too broad. This could be the reason you’re not attracting enough clients. Your niche cannot be just anyone with a checkbook. It has to be very specific so that your potential clients know that you serve them and you are the
No Clients? Your Niche is Too Broad Read More »
Defining your niche is a challenge for most business owners, primarily because their niche is too broad. Your niche cannot be just anyone with a checkbook. It has to be very specific so that your potential clients know that you serve them and you are the expert at solving their unique, specific problems.
Your niche is […]
Notes on Developing a Niche Read More »
