I recently started teaching as adjunct marketing faculty at Cleveland State University. It’s been so much fun instructing and inspiring young minds and it also has allowed me to re-visit all the important marketing fundamentals. One of the sections we just covered is defining your target audience and niche. Defining your niche is a challenge […]
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Nearly 20 years ago, I took a leap of faith, left my corporate job and launched my own business. Like many of you, I chose entrepreneurship because I craved the flexibility and time to spend with my family and my newborn daughter. Now that she’s almost ready to graduate high school and I just turned
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Your business is not growing as quickly as you would like and you’re not meeting your monthly income goals (you do have them right?), what can you do? Here is the question you must ask yourself: Are you willing to do whatever it takes? Are you willing to do what others won’t to get where
Strategy #5: The “AHSTIPTO” Strategy Even if you have a perfect sales conversation, your ideal client may still not be sure that they should invest in your services. In order to promote yourself, your services and products, your ideal clients need to know what you know on a deep and meaningful level. They need to know
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Strategy #4: The Super Simple Selling Process Do you hate selling? Me too!! If you learn the simple process I’m sharing in this video, you’ll never have to “sell” anything again – really! Sales is just about having more conversations with people. When you have fundamental solutions to help others, it’s your moral imperative to
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Strategy #3: Develop a Personal Brand Never underestimate the power of branding. In order to create a thriving business, you will need to be known for something. Learn how to craft your own “Why You Do It” and “Who and Do What” Statements. Both are key to your developing your personal brand. Yours FREE! Download
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Strategy #2: How to Choose Your Ideal Clients This video will help you identify your Ideal Clients, so you work ONLY with the people who inspire and energize you. Doesn’t that sound great? Doing this will bring maximum joy, prosperity and abundance in your business! Yours FREE! Download the “5 Most Powerful Marketing Strategies” WORKBOOK
[Video Series] The 5 Most Simple and Powerful Marketing Strategies #2 Read More »
Strategy #1: Know Why People Buy What You’re Selling In this video, discover how to clearly define the root of your prospects’ problems and needs, then develop investable opportunities to help solve their most urgent needs and compelling desires. Doing this will get you booked solid in no time! Yours FREE! Download the “5 Most
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Want prospects eager to hear what you have to say? Ditch your traditional “elevator speech” to stand out. What if there was a different way to talk about what you do that instantly shifts the way people respond to you? With this powerful shift, you’ll have potential clients ASKING YOU, “Do you work with businesses
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I am a strong believer in the Pareto Principle, otherwise known as the 80/20 rule, or the rule of the vital few and the trivial many. For example… Just 20% of the salespeople earn 80% of the commissions. 20% of the authors sell 80% of the books. 20% of your daily activities generate 80% of
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