What’s Your Expertise?
I have always believed that every person is born with a unique brilliance. An ability or talent that is unique to only you. Some people (like actress Meryl Streep or musician Sheryl Crow, for example) know it at an early age and for others it takes a lifetime to discover. It really is one’s life quest – to find your unique brilliance and share it with the world.
If you haven’t yet discovered your unique brilliance, don’t worry. It is deep within you, you only need to find the best way to tap into it. I also call it your “Inner Celebrity” because I believe we can all be a star in our own right. Discovering this essence is the really the first key to a successful, happy, fulfilled business and life.
Each one of us is unique. Look at yourself and identify how you differ from others. What special about you and your products or services that make you stand out from the crowd? Then come up with fresh, innovative ways to tell the world about you.
Over the years, I’ve tried many ways to discover this brilliance within myself. I’ve read tons of self-help books, attended countless seminars, and literally have spent thousands of dollars on my quest. Maybe you can relate? As a result of all my years of study, I’ve discovered several of the best ways to help you tap into and uncover your “Inner Celebrity.” I’d like to share one technique with you here, called mind mapping.
I love mind mapping! It’s the best way to organize ideas. You can do this exercise on paper by drawing a circle in the middle of a piece of paper.
In the center of the circle write “What I Know.” Each thought you have on this topic is written as a “spoke” that comes from the center circle.
You can also use mind-mapping software called Mindjet – which allows you to do this exercise neatly on your computer. I have used both methods and both work the same way, but Mindjet has a fee.
Once you have your center circle, begin to think about everything you know. And I mean EVERYTHING! Don’t censor yourself, just do a complete brain dump of everything that comes to mind.
Once you have everything dumped, and written down on paper, take a look at your list and choose the top two or three that you are most passionate about. Take those ideas and break them down even further by creating separate mind maps for each. You will now have three mind maps – each of these could be a business!
If you want to know if your expertise is in demand in the marketplace, here are a few niches that sell:
Health/Fitness/Nutrition/Physical Pain
- Weight–loss
- Natural Weight–Loss
- Muscle Gain
- Healthy Eating
- Low Impact Exercise
- Fat Loss
- Organic Food
- Raw Food
- Natural Healing
- Stress
- How to stop Over-eating or emotional eating
- Any specific Health problem or mental issue
- Any type of pain and discomfort cure
Relationships/Dating/Parenting
- Help men/women communicate and attract long lasting relationships
- Dating advice
- Relationship advice (at home or at work)
- Dating for divorcees
- Healthy marriage
- Looking more attractive
- Working men or women/Executives that want to improve their relationships with people who are important to them (parents, spouse, children, teens)
- Re-kindling a marriage or romance after 20 years, help couple communicate better
- Finding a sole mate
- Healthy partnerships at work
- Conflict resolution at home, work or with partners
- Couples who work together and getting along
- Dealing with divorce, avoiding divorce
- Getting your life, career and finances together after a divorce
- Parenting
- Happy peaceful home life
- Advanced education for kids
Business/Money/Career/Purpose
- How to make-more-money
- How to leave a job you hate and transition into solo entrepreneurship
- Help entrepreneurs and small business owners in specific industry market their business, attract clients, and make more-money.
- Information, training and sales skills in a specific industry
- Real Estate investing advice and wealth building
- Foreign currency investing advice and wealth building
- Investing advice
- Retirement advice and financial advice
- Getting out of debt
- Starting a business
- Finding a new career or job when you feel stuck in your career
- Finding your purpose and passion
- Finding your niche
- Getting more clients in specific industries, in specific areas, to different demographics (women businesses)
- Marketing
- Direct response marketing/copywriting
- Social media marketing
- Internet marketing
- Sales advice
- Business growth advice
- Time management
- Business planning
- Life career balance