One of the questions I get all the time is “What do I write about in my blog?”
Your blog is the place you are writing and pushing out content related to your business. You need to be producing content for your blog in the form of short articles at least once a week, preferably 2-3 times per week. So, what do you write about?
I highly recommend using a blog planning calendar. You can actually plan out the topics you will write about far in advance. In January I sit down with my clients to plan their writing topics for the entire year. Depending on what you’re promoting and what’s going on with your business, if you have a marketing plan set up, this should be pretty easy to do. I say to my clients, “Okay, we’re going to pick one topic for every single month and it’s going to give you the format to build your content around.”
For example, in my business I might determine that in January I’m going to write on the topic of social networking. All of my posts and updates for that month are going to be related in some way to social networking. One week, I’ll write about Facebook, the next week Twitter, then Linked In and video.
Pick a general topic for the month and then you can plug in different subjects from that overall topic. Then I can reuse the articles in my e-newsletter or submit them to online article databases like ezinearticles.com or even use them in a press release. Write once and recycle your articles to leverage your time.
Posting to your blog doesn’t mean that you need to spend hours and hours writing content. Blog posts can be as simple as two or three paragraphs. If you have a calendar to look at and you have a plan, then you know what you’re supposed to do each week and that makes it so much easier to write the content.
Another great thing with blogs is that you can piggy back on other people who are already doing blogging who are already having great success and getting a lot of traffic to their blogs by leaving comments on other people’s blogs. You can find blogs that are serving your industry specifically and your target market, where they’re hanging out and start tracking that blog and going back and looking at it on a regular basis and adding comments here and there. It doesn’t have to be anything more than adding a comment with a resource, “Hey, I found this great article, check it out.”
Don’t over-complicate it! Make a small effort every week to write at least one short article, share on your social networks (using the Networked Blogs app) and you will soon reap the benefits with increased web/blog traffic, more leads and eventually more clients!
