It’s no secret that social media has changed everything. Your customers and clients use it for just about everything. Check out these stats:
• There are over 600,000 users on Facebook
• 55 million people “Like” Facebook pages every day
• 97% of all consumers now use the Internet when researching products or services in their local area.
• 55% of all local searches are done with intent to buy.
• Eight out of ten consumers who research online call or visit a store—and 60% of those consumers end up buying.
Having a website isn’t enough anymore if you really expect to attract clients & customers online. You need to go out and engage with your prospects and customers on their turf. Places like YouTube and other video sites; social networks like Facebook and Twitter, mobile phones, online directories and other social networks.
Not only is it important to be present in the key locations online, you also have to monitor your reputation in the ratings, comments and reviews you receive from clients and customers. The first step for most businesses is to get out there and get found and that begins with getting listed in the major search engines, online directories and populating social network profiles. It’s not just about search rankings anymore; it’s about results (your bottom line), your reputation, and your relationships.
If you haven’t ventured into the social media jungle yet, check out SocialMediaExaminer.com and Mashable.com for the latest industry info, tips and strategies for online and social media marketing and set up accounts on the big four: Facebook, Twitter, You Tube and Linked In. With close to 1 billion users on these sites combined, chances are you will find your target audience. Engage them in relevant conversations and establish yourself as an expert in your field. Client attraction is sure to follow.