A couple of statistics are keys to understanding why online social media marketing is critical for your business:
- 78% of consumers trust peer recommendations
- Only 14% trust ads
- There are nearly 1 billion users on Facebook and Twitter – you can be pretty sure YOUR ideal clients are there!
If you establish yourself in the right social media and you have a strategy for generating positive reviews and ratings, you can dominate your market.
Your presence in social media, like your own Facebook business page, establishes your business as a social authority. It engages your prospects and customers on their “turf,” instead of having to drive them to your website to establish a relationship. You can communicate with them regularly and offer deals and specials as part of your ongoing conversation. It personalizes your business and makes it more likeable and trustworthy over time. We all do business with those we know, like and trust.
Social media marketing, if done correctly, drives more traffic to your website or blog. So, you also have to think about what happens when people visit your site. Are you capturing those leads? You must have a way for people to join your email list and the best way to do that is by offering something of value for free, in exchange for prospects’ contact information which they enter into a form on a web page or blog. Depending on your business, it can be a special report, a buyer’s guide, a coupon, a free consultation or assessment or a CD which you mail to them.
You must subscribe to a contact management program to manage opt-ins on your site. I recommend Constant Contact, aWeber, iContact or 1ShoppingCart. All of these services have easy opt-in scripts (HTML code) that you or your web designer can easily copy and add to your website or blog. This opt-in code can also be added to your Facebook business page so you can collect email addresses there as well. It’s one of the best ways to improve the effectiveness of your Facebook page.
Request information about our Social Media Marketing service and how it can help your business established, and dominating online: www.getknowngetclients.com/about/contact