I am a strong believer in the Pareto Principle, otherwise known as the 80/20 rule, or the rule of the vital few and the trivial many.
For example…
- Just 20% of the salespeople earn 80% of the commissions.
- 20% of the authors sell 80% of the books.
- 20% of your daily activities generate 80% of your success & income.
- And so on.
This certainly applies to the factors governing your business and marketing success. Even though I’ve been in marketing for 20 years, it’s just as easy for me to forget to put the harder things first when marketing my own business. It’s so much easier to do marketing for other people than for myself.
I attended a recent workshop where the speaker that reminded me how easy it is for us to get lost in putting all our time in only the Low-Touch methods to market our businesses – social media, ads, print material, sending emails, etc. When in fact, we should actually be putting most of our efforts (80% of our time!) into High-Touch marketing strategies like networking, speaking in front of groups and strategic alliances with referral partners.
Are you guilty of hiding behind your computer too? It’s so much easier to spend our time on the computer emailing folks and posting on LinkedIn and Facebook than it is to put yourself out there at live events and speaking engagements. Are you guilty of this? I know I certainly am.
Chances are, if you’re not making the income you desire, or not serving enough clients, you’re probably spending most of your time behind the computer (low-touch) and not enough time face-to-face with people (high-touch).
So, how do we turn it around? The answer is simple, but not always easy to do because you’re going to have to put yourself out there (Scary!).
Here are My 3 Simple Tips for More High-Touch Marketing:
- Make an effort to go to more networking and association meetings, where you know your target market will be hanging out. Commit to a number – “I will attend one event per week for the next 6 months.”
- Reach out to organizations and associations who could use your expertise and seek more speaking engagements. Connect with organizations that service your particular target audience, for example I might target “
- Make a list of 20 influencers or referral partners, who know you and can connect you to people who may be potential clients or other opportunities like speaking or publishing your articles. Reach out to at least 2 per week. This means picking up the phone and calling!
It’s time to get out from behind that computer and Claim Your Spotlight! I specialize in helping women in service-based businesses get booked solid.
Contact me to get started!