One of the best ways to create your unique brand and get known for what you do is by creating what I call your Spotlight Name. This seemingly simple technique is commonly used by the most successful business owners I know.
Why It Works
A Spotlight Name is your own personal headline. It’s a short, concise way of describing yourself and your unique brilliance in one quick snippet. It’s what makes you instantly recognizable from all the other people who do what you do. It’s a unique “hook” to hang your entire business on and a shortcut to explaining what it is you do.
Your Spotlight Name is the name you want to get known by, use to stand out and be noticed for what you do. It’s what makes you instantly recognizable and communicates your unique brilliance to the world. With a Spotlight Name, your marketing becomes so easy, sales become effortless and competition is virtually eliminated.
To further explain, let me give you some examples (some are more familiar than others!):
The Smile Doctor
The King of Pop
The Queen of Soul
The Ezine Queen
The Shopping Cart Queen
The Tech Coach
Dr. Brand
The Booger Doctor (pediatric allergist)
The Wine Coach
The Barefoot Contessa
America’s Doctor
The Property Brothers
A Spotlight Name is a very tangible, super quick to communicate and represents your entire brand. It has to be a short, easy-to-remember, savvy name that says exactly what you do and gets you noticed (and is easy enough for a five year old to understand). Do you see how this name can become the hook that all your marketing stems from?
Don’t be too clever. You must be taken seriously. If you can take out your name and replace it with your competitors, it’s not enough. This can only be YOU. The Spotlight Name makes you stand out from the crowd of business owners that do what you do to attract your ideal client.
The Spotlight Name is actually a micro-version of your story. It gets your personality across while describing who you are, what makes you special and why your ideal client should take notice. It should compel your ideal client to ask you for more information. Your ideal client reaction when they hear your name should be: “I need to talk to her! I found the person to solve my problem, move me forward…that sounds interesting. I want to find out more.”
Your Spotlight Name makes it easier for ideal clients to choose you. With so much noise in marketing, it helps your ideal client easily identify that you are someone they need to speak to. Essentially, it does your marketing for you!
Need some help creating your own Spotlight Name? Schedule your Complimentary Spotlight Strategy Session with Cindy here.