Clients often ask me exactly why in the world they need a blog. The blog is the fundamental building block for all of your social media content. Building relationships with people through social networks is primarily done by sharing content: educational information, topics, information that’s relevant to your target audience. The blog is the hub […]
5 Reasons Why You Need a Business Blog Read More »
I’m coming clean. I’m being honest. My mentor Mari Smith calls it being “radically transparent” – meaning being who you are authentically without holding back. I’ve been afraid to share my true self for fear of being labeled sick, or weak. Some of you know I’ve had fibromyalgia for almost 13 years. It’s not one
Keepin’ It Real – Blessing or Curse? Read More »
Wisdom Teeth – Ouch!
About a week ago, I had the rather unpleasant experience of having oral surgery to have my top two wisdom teeth extracted. Ouch is right! It’s definitely not something I’d recommend if you can avoid it, but it was one of those things I had to get done.
Although I thought I would […]
What Having My Wisdom Teeth Out Taught Me About Business Read More »
1. Social Networking
The time has come when all businesses need to add social networking and social media to their marketing mix. It’s both inexpensive and highly effective, if you do it correctly. Just in terms of reach (the number of people exposed to your message) the numbers are staggering – Facebook now has 500+ million […]
3 Essential Marketing Tactics for a Successful 2011 Read More »
Smart Entrepreneurs Understand Success Is Not About Who You Know, It’s About Who Knows YOU.
Do enough of your potential clients know who you are and what you do?
Are you struggling to get qualified leads and prospects?
Do you worry about how you’ll pay your bills until the next client?
Are you confused and frustrated by the results (or […]
It’s Not About Who You Know Read More »
Defining your niche is a challenge for most business owners, primarily because their niche is too broad. Your niche cannot be just anyone with a checkbook. It has to be very specific so that your potential clients know that you serve them and you are the expert at solving their unique, specific problems.
Your niche is […]
Notes on Developing a Niche Read More »
By now, most every business owner has heard about or already has a fan page on Facebook, but are you really using it the way it was intended – to maximize your visibility?
The fan page is the only feature inside Facebook that is fully indexed by Google. Every piece of content; your status updates, your info […]
I Have a Fan Page, Now What? Read More »
