How’s your elevator speech? Could you use a little help? Explaining who you are and what you do in a way that will generate interest and get prospects asking questions is one of the most effective methods of relationship marketing. However, it is often the most overlooked aspects of marketing your business. Clearly articulating what […]
10 Keys to an Effective “Elevator Speech” Read More »
Having a pretty website just isn’t enough anymore. Attention spans are shorter than ever you have only a few quick seconds to grab your prospect’s attention and get them to engage with you. After all, the purpose of your website is to start a conversation with your prospects – it’s not a sales tool or
Top 3 Tips to a Client Attracting & “Sticky” Website Read More »
Clients often ask me exactly why in the world they need a blog. The blog is the fundamental building block for all of your social media content. Building relationships with people through social networks is primarily done by sharing content: educational information, topics, information that’s relevant to your target audience. The blog is the hub
5 Reasons Why You Need a Business Blog Read More »
Wisdom Teeth – Ouch!
About a week ago, I had the rather unpleasant experience of having oral surgery to have my top two wisdom teeth extracted. Ouch is right! It’s definitely not something I’d recommend if you can avoid it, but it was one of those things I had to get done.
Although I thought I would […]
What Having My Wisdom Teeth Out Taught Me About Business Read More »
Defining your niche is a challenge for most business owners, primarily because their niche is too broad. Your niche cannot be just anyone with a checkbook. It has to be very specific so that your potential clients know that you serve them and you are the expert at solving their unique, specific problems.
Your niche is […]
Notes on Developing a Niche Read More »
