Did you know that Google just finished making another 65 adjustments to its algorithm. It’s becoming incredibly difficult for a website to rank on page one for their chosen key words. And it takes a heck of a lot more than just a website to develop a solid web presence that positions you as an expert, […]
How’s Your “Authority Ranking?” Read More »
The ultimate goal of positioning and branding yourself is to get people to know, like and trust you as the recognized expert in your field. To do this you will need to build and develop your platform or “hook” from which to build your entire business. Don’t feel like you have a platform? Here are 5
How to Position Yourself as a Celebrity in Your Niche Read More »
Did you know that only 26% of small businesses have invested any time or effort in marketing online.? Businesses in competitive markets or categories would benefit from developing an online marketing plan or roadmap and getting established alongside the early adopters. For most businesses, the formula for success starts with visibility and traffic. People need to
Online Roadmap for Small Businesses Read More »
Clients often ask me exactly why in the world they need a blog. The blog is the fundamental building block for all of your social media content. Building relationships with people through social networks is primarily done by sharing content: educational information, topics, information that’s relevant to your target audience. The blog is the hub
5 Reasons Why You Need a Business Blog Read More »
Wisdom Teeth – Ouch!
About a week ago, I had the rather unpleasant experience of having oral surgery to have my top two wisdom teeth extracted. Ouch is right! It’s definitely not something I’d recommend if you can avoid it, but it was one of those things I had to get done.
Although I thought I would […]
What Having My Wisdom Teeth Out Taught Me About Business Read More »
1. Social Networking
The time has come when all businesses need to add social networking and social media to their marketing mix. It’s both inexpensive and highly effective, if you do it correctly. Just in terms of reach (the number of people exposed to your message) the numbers are staggering – Facebook now has 500+ million […]
3 Essential Marketing Tactics for a Successful 2011 Read More »
Smart Entrepreneurs Understand Success Is Not About Who You Know, It’s About Who Knows YOU.
Do enough of your potential clients know who you are and what you do?
Are you struggling to get qualified leads and prospects?
Do you worry about how you’ll pay your bills until the next client?
Are you confused and frustrated by the results (or […]
It’s Not About Who You Know Read More »
Defining your niche is a challenge for most business owners, primarily because their niche is too broad. Your niche cannot be just anyone with a checkbook. It has to be very specific so that your potential clients know that you serve them and you are the expert at solving their unique, specific problems.
Your niche is […]
Notes on Developing a Niche Read More »
One of the questions I get all the time is “What do I write about in my blog?”
Your blog is the place you are writing and pushing out content related to your business. You need to be producing content for your blog in the form of short articles at least once a week, preferably 2-3 […]
What to Write in Your Blog Read More »
By now, you’ve probably heard of or have your own business Page on Facebook. What you might not know is how to maximize the power of your Page and how to get people to visit or ”like” your page. Here are a couple of quick tips to get you started to turn your Page into a vibrant, lively community which […]
10 Tips for Tapping Into the Power of Facebook Pages Read More »
