cindy earl

Keepin’ It Real – Blessing or Curse?

I’m coming clean. I’m being honest. My mentor Mari Smith calls it being “radically transparent” – meaning being who you are authentically without holding back. I’ve been afraid to share my true self for fear of being labeled sick, or weak. Some of you know I’ve had fibromyalgia for almost 13 years. It’s not one

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Why Social Media Is Important to Your Business

A couple of statistics are keys to understanding why online social media marketing is critical for your business: 78% of consumers trust peer recommendations Only 14% trust ads There are nearly 1 billion users on Facebook and Twitter – you can be pretty sure YOUR ideal clients are there! If you establish yourself in the

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6 Reasons Hiring a Social Media Manager Can Explode Your Business

Face it, as a busy entrepreneur you either don’t have the time or the skill to keep up with all the changes in social media and use it to market your business effectively. As social media marketing continues to explode, so does the need for social media assistants and social media managers. Here are six

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What Having My Wisdom Teeth Out Taught Me About Business

Wisdom Teeth – Ouch!

About a week ago, I had the rather unpleasant experience of having oral surgery to have my top two wisdom teeth extracted. Ouch is right! It’s definitely not something I’d recommend if you can avoid it, but it was one of those things I had to get done.
Although I thought I would […]

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3 Essential Marketing Tactics for a Successful 2011

1. Social Networking
The time has come when all businesses need to add social networking and social media to their marketing mix. It’s both inexpensive and highly effective, if you do it correctly. Just in terms of reach (the number of people exposed to your message) the numbers are staggering – Facebook now has 500+ million […]

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It’s Not About Who You Know

Smart Entrepreneurs Understand Success Is Not About Who You Know, It’s About Who Knows YOU.
 

Do enough of your potential clients know who you are and what you do?

Are you struggling to get qualified leads and prospects?

Do you worry about how you’ll pay your bills until the next client?

Are you confused and frustrated by the results (or […]

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Notes on Developing a Niche

Defining your niche is a challenge for most business owners, primarily because their niche is too broad. Your niche cannot be just anyone with a checkbook. It has to be very specific so that your potential clients know that you serve them and you are the expert at solving their unique, specific problems.
Your niche is […]

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