attracting clients

3 Essential Marketing Tactics for a Successful 2011

1. Social Networking
The time has come when all businesses need to add social networking and social media to their marketing mix. It’s both inexpensive and highly effective, if you do it correctly. Just in terms of reach (the number of people exposed to your message) the numbers are staggering – Facebook now has 500+ million […]

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It’s Not About Who You Know

Smart Entrepreneurs Understand Success Is Not About Who You Know, It’s About Who Knows YOU.
 

Do enough of your potential clients know who you are and what you do?

Are you struggling to get qualified leads and prospects?

Do you worry about how you’ll pay your bills until the next client?

Are you confused and frustrated by the results (or […]

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Notes on Developing a Niche

Defining your niche is a challenge for most business owners, primarily because their niche is too broad. Your niche cannot be just anyone with a checkbook. It has to be very specific so that your potential clients know that you serve them and you are the expert at solving their unique, specific problems.
Your niche is […]

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10 Tips for Tapping Into the Power of Facebook Pages

By now, you’ve probably heard of or have your own business Page on Facebook. What you might not know is how to maximize the power of your Page and how to get people to visit or ”like” your page. Here are a couple of quick tips to get you started to turn your Page into a vibrant, lively community which […]

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I Have a Fan Page, Now What?

By now, most every business owner has heard about or already has a fan page on Facebook, but are you really using it the way it was intended – to maximize your visibility?
The fan page is the only feature inside Facebook that is fully indexed by Google. Every piece of content; your status updates, your info […]

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