Your platform is your connection or reach in the marketplace. It represents the relative sales potential of your products and services based on people who are already familiar with you or your work. Your platform is your established audience. It might be through a large database, social influence, syndicated radio show, national television show, magazine […]
Your “Behind the Music” Back-Story Do you remember a show on the cable channel VH1 a few years back called “Behind the Music?” It was a documentary-type show which told the back-story of a musician or band that had once been famous, but had fallen out of the limelight. It was always about how they
How to Create a Strong Back-Story That Effortlessly Attracts Prospects Read More »
Did you know that Google just finished making another 65 adjustments to its algorithm. It’s becoming incredibly difficult for a website to rank on page one for their chosen key words. And it takes a heck of a lot more than just a website to develop a solid web presence that positions you as an expert,
How’s Your “Authority Ranking?” Read More »
Defining your niche is a challenge for most business owners, primarily because their niche is too broad. This could be the reason you’re not attracting enough clients. Your niche cannot be just anyone with a checkbook. It has to be very specific so that your potential clients know that you serve them and you are the
No Clients? Your Niche is Too Broad Read More »
Service-based businesses often experience a lull in summer sales. But it doesn’t have to be that way! Here are some great ideas to boost your summertime income and grow your email list at the same time. Summer Sale – Promote a “Christmas in July” sale on your info products and courses. Try offering at
5 Cool Ways to Boost Your Summer Income Read More »
So, you’re looking for some simple strategies, step-by-step direction (what to do first, where to start) and accountability to help you grow your business and reach your goals, right? I know you need help because I’ve been there myself. I know what it’s like to try to build a business on your own, especially if
How to Get Clarity and Get Clients Read More »
Having a pretty website just isn’t enough anymore. Attention spans are shorter than ever you have only a few quick seconds to grab your prospect’s attention and get them to engage with you. After all, the purpose of your website is to start a conversation with your prospects – it’s not a sales tool or
Top 3 Tips to a Client Attracting & “Sticky” Website Read More »
I’m coming clean. I’m being honest. My mentor Mari Smith calls it being “radically transparent” – meaning being who you are authentically without holding back. I’ve been afraid to share my true self for fear of being labeled sick, or weak. Some of you know I’ve had fibromyalgia for almost 13 years. It’s not one
Keepin’ It Real – Blessing or Curse? Read More »
A couple of statistics are keys to understanding why online social media marketing is critical for your business: 78% of consumers trust peer recommendations Only 14% trust ads There are nearly 1 billion users on Facebook and Twitter – you can be pretty sure YOUR ideal clients are there! If you establish yourself in the
Why Social Media Is Important to Your Business Read More »
Wisdom Teeth – Ouch!
About a week ago, I had the rather unpleasant experience of having oral surgery to have my top two wisdom teeth extracted. Ouch is right! It’s definitely not something I’d recommend if you can avoid it, but it was one of those things I had to get done.
Although I thought I would […]
What Having My Wisdom Teeth Out Taught Me About Business Read More »
