How’s your elevator speech? Could you use a little help? Explaining who you are and what you do in a way that will generate interest and get prospects asking questions is one of the most effective methods of relationship marketing. However, it is often the most overlooked aspects of marketing your business. Clearly articulating what […]
10 Keys to an Effective “Elevator Speech” Read More »
Posting to your blog doesn’t mean that you need to spend hours and hours writing content. Blog posts can be as simple as two or three paragraphs. If you have a calendar to look at and you have a plan, then you know what you’re supposed to do each week and that makes it so
6 Easy Blog Writing Ideas Read More »
Having a pretty website just isn’t enough anymore. Attention spans are shorter than ever you have only a few quick seconds to grab your prospect’s attention and get them to engage with you. After all, the purpose of your website is to start a conversation with your prospects – it’s not a sales tool or
Top 3 Tips to a Client Attracting & “Sticky” Website Read More »
Clients often ask me exactly why in the world they need a blog. The blog is the fundamental building block for all of your social media content. Building relationships with people through social networks is primarily done by sharing content: educational information, topics, information that’s relevant to your target audience. The blog is the hub
5 Reasons Why You Need a Business Blog Read More »
I’m coming clean. I’m being honest. My mentor Mari Smith calls it being “radically transparent” – meaning being who you are authentically without holding back. I’ve been afraid to share my true self for fear of being labeled sick, or weak. Some of you know I’ve had fibromyalgia for almost 13 years. It’s not one
Keepin’ It Real – Blessing or Curse? Read More »
A couple of statistics are keys to understanding why online social media marketing is critical for your business: 78% of consumers trust peer recommendations Only 14% trust ads There are nearly 1 billion users on Facebook and Twitter – you can be pretty sure YOUR ideal clients are there! If you establish yourself in the
Why Social Media Is Important to Your Business Read More »
It’s no secret that social media has changed everything. Your customers and clients use it for just about everything. Check out these stats: • There are over 600,000 users on Facebook • 55 million people “Like” Facebook pages every day • 97% of all consumers now use the Internet when researching products or services in
Why Having a Website Isn’t Enough Anymore Read More »
Face it, as a busy entrepreneur you either don’t have the time or the skill to keep up with all the changes in social media and use it to market your business effectively. As social media marketing continues to explode, so does the need for social media assistants and social media managers. Here are six
6 Reasons Hiring a Social Media Manager Can Explode Your Business Read More »
Wisdom Teeth – Ouch!
About a week ago, I had the rather unpleasant experience of having oral surgery to have my top two wisdom teeth extracted. Ouch is right! It’s definitely not something I’d recommend if you can avoid it, but it was one of those things I had to get done.
Although I thought I would […]
What Having My Wisdom Teeth Out Taught Me About Business Read More »
1. Social Networking
The time has come when all businesses need to add social networking and social media to their marketing mix. It’s both inexpensive and highly effective, if you do it correctly. Just in terms of reach (the number of people exposed to your message) the numbers are staggering – Facebook now has 500+ million […]
3 Essential Marketing Tactics for a Successful 2011 Read More »
