I don’t know about you, but I’ve been deeply disturbed and shocked by the recent media and political assault against women (in particular Rush Limbaugh’s recent idiotic rant against Sandra Fluke and conservative political rhetoric regarding women’s issues). It’s like women’s rights are being pushed back 40 years and frankly it’s a little scary. The recent […]
3 Tips to Overcoming Self-Doubt for Women Entrepreneurs Read More »
Misconception #1: You have to have a massive number of fans to get any results on Facebook. Not true… Surprisingly, the more fans you have, the less engagement you get (i.e. people commenting, liking posts, etc). Remember, it’s not about the quantity but the quality of the people interacting on your page. A small, but
Facebook Pages – The 3 Biggest Misconceptions Read More »
One of my biggest pet-peeves about networking events (you know the ones where you go around the room and everybody shares their elevator speech) is the sheer lack of originality and passion in people’s pitches. If you can’t sound passionate, articulate and genuinely excited about what you do, how do you expect your prospects to
how to create YOUR “WHO AND DO WHAT” STATEMENT Read More »
From BizSugar.com- January 2011 We can think of at least 10 reasons to recommit your efforts to small business social media in the coming year… More engagement. Every small business owner understands the importance of word-of-mouth for business. The best way to get people talking about your business is to start talking with people and
10 Reasons to Re-Commit to Social Media Marketing This Year Read More »
With the ever-increasing popularity of YouTube (it’s been getting more traffic than Google!) video marketing is a powerful tool to add to your marketing mix. It may seem quite challenging to produce your own videos as a solopreneur, but before you say, “I don’t want to see myself on video” or “Isn’t that really hard
Becoming a Video Rock Star Read More »
I was speaking at event about online marketing recently (specifically I was talking about email newsletters for keeping in touch with prospects) and I got a question from one of the attendees which kind of surprised me… “Isn’t email marketing pretty much dead?” As social media has become more and more popular, there’s
Is This the End of Email Marketing? Read More »
Up until recently, the Facebook News Feed used to be broken up into two parts: Top News and News Feed. Most people did not even realize there was a difference, so don’t worry if you never noticed. Now, there is only one News Feed in the center of your home page which features only what
Facebook Changes Newsfeed Read More »
Suffering from social media overwhelm (SMO)? You know it’s not going away. You know you need it, but you don’t know what to do or how to do it. And then there are the constant changes…UUGHH! How would you like to eliminate social media overwhelm once and for all and learn how to use social
Are You Suffering From SMO? Read More »
Did you know that only 26% of small businesses have invested any time or effort in marketing online.? Businesses in competitive markets or categories would benefit from developing an online marketing plan or roadmap and getting established alongside the early adopters. For most businesses, the formula for success starts with visibility and traffic. People need to
Online Roadmap for Small Businesses Read More »
