You are an expert in your niche. You have a burning desire to contribute, share your message, your knowledge and have massive impact on the world. You are an author, expert, small business owner, entrepreneur, consultant, coach, speaker or professional and most likely you have been selling your time as a professional for 5, 10, […]
What an Online Marketing Manager Can Do For You Read More »
Your platform is your connection or reach in the marketplace. It represents the relative sales potential of your products and services based on people who are already familiar with you or your work. Your platform is your established audience. It might be through a large database, social influence, syndicated radio show, national television show, magazine
One of the best ways to create your unique brand and get known for what you do is by creating what I call your Spotlight Name. This seemingly simple technique is commonly used by the most successful business owners I know. Why It Works A Spotlight Name is your own personal headline. It’s a short,
Easy Marketing Technique Virtually Eliminates Your Competition Read More »
Your “Behind the Music” Back-Story Do you remember a show on the cable channel VH1 a few years back called “Behind the Music?” It was a documentary-type show which told the back-story of a musician or band that had once been famous, but had fallen out of the limelight. It was always about how they
How to Create a Strong Back-Story That Effortlessly Attracts Prospects Read More »
Did you know that Google just finished making another 65 adjustments to its algorithm. It’s becoming incredibly difficult for a website to rank on page one for their chosen key words. And it takes a heck of a lot more than just a website to develop a solid web presence that positions you as an expert,
How’s Your “Authority Ranking?” Read More »
Each year we start the year thinking about our goals, our job, our health, all the ‘new’ routines and commitments we make to make this our best year yet… but two weeks into January all our planning and resolution goes out the window! You can make this your best year ever by applying some of
How to Make 2013 Your Most Productive Year Yet Read More »
Stuck for blog article ideas? Ideally, you want to post to your blog at least once per week (2-3 is better if you are in a list building stage). Blog posts can be in the form of short posts, articles, videos, etc. But, what do you write about? First, I recommend using a blog
10 Easy Blog Post Topics Read More »
The ultimate goal of positioning and branding yourself is to get people to know, like and trust you as the recognized expert in your field. To do this you will need to build and develop your platform or “hook” from which to build your entire business. Don’t feel like you have a platform? Here are 5
How to Position Yourself as a Celebrity in Your Niche Read More »
As I wrap up a BIG re-branding of my business over the past few months, many of you have been asking me – why did you change your brand and how did you do it? The main reason I chose to make over my brand is that I got to a point where I was
What’s in a Brand? Read More »
With the change to Facebook Timeline for pages, many companies are getting very creative about customizing their pages to attract new visitors and engage their fans – thus resulting in greater visibility and business building. But how do you as a small business owner get the most out of your Facebook business page? Here are
5 Secrets to Customizing Your Facebook Page for Maximum Interaction Read More »
