Here’s what I learned from 2021 – there are a record number of folks leaving their jobs to start new businesses or trying to grow an existing business. The key to new business is marketing and sales. However, before you can market and sell, you need to be selling something that people want to BUY. This is where most service-based professionals go wrong.
One of the most overlooked elements of your Business Foundation is researching what people are actually buying. Most service based business owners are great at what they do, but not so great at developing products/services that sell.
Profitable Businesses
If you want to know if your expertise is in demand in the marketplace, here are a few niches that sell in 2022:
Health/Fitness/Nutrition/Physical Pain
- Weight–loss
- Natural Weight–Loss
- Muscle Gain
- Healthy Eating
- Low Impact Exercise
- Fat Loss
- Organic Food
- Raw Food
- Natural Healing
- Stress
- How to stop Over-eating or emotional eating
- Any specific Health problem or mental issue
- Any type of pain and discomfort cure
Relationships/Dating/Parenting
- Help men/women communicate and attract long lasting relationships
- Dating advice
- Relationship advice (at home or at work)
- Dating for divorcees
- Healthy marriage
- Looking more attractive
- Working men or women/Executives that want to improve their relationships with people who are important to them (parents, spouse, children, teens)
- Re-kindling a marriage or romance after 20 years, help couple communicate better
- Finding a sole mate
- Healthy partnerships at work
- Conflict resolution at home, work or with partners
- Couples who work together and getting along
- Dealing with divorce, avoiding divorce
- Getting your life, career and finances together after a divorce
- Parenting
- Happy peaceful home life
- Advanced education for kids
Business/Money/Career/Purpose
- How to make-more-money
- How to leave a job you hate and transition into solo entrepreneurship
- Help entrepreneurs and small business owners in specific industry market their business, attract clients, and make more-money.
- Information, training and sales skills in a specific industry
- Real Estate investing advice and wealth building
- Foreign currency investing advice and wealth building
- Investing advice
- Retirement advice and financial advice
- Getting out of debt
- Starting a business
- Finding a new career or job when you feel stuck in your career
- Finding your purpose and passion
- Finding your niche
- Getting more clients in specific industries, in specific areas, to different demographics (women businesses)
- Marketing
- Direct response marketing/copywriting
- Social media marketing
- Internet marketing
- Sales advice
- Business growth advice
- Time management
- Business planning
- Life career balance
Your Lead Generation, Marketing and Sales Gaps
So, how do you – a passionate, credible, trustworthy service-based business owner create relentless demand for your programs and services, even if you’re not crazy about marketing and selling? How do you grow your business without sounding boring, bland or too sales-y?
The first step is identifying the gaps and opportunities in your current sales/marketing processes. Good news! I just created a super-simple, no-cost quiz to help you determine why you are not currently booked solid with clients and what to do about it.
It’s called the Booked Solid Business Scorecard. Take 2 minutes to complete the short quiz, get your score immediately and learn the secrets to promoting yourself to success in 2022!