Service-based businesses often experience a lull in summer sales. But it doesn’t have to be that way! Here are some great ideas to boost your summertime income and grow your email list at the same time.
- Summer Sale – Promote a “Christmas in July” sale on your info products and courses. Try offering at least 30% off everything and watch your sales soar! Make sure to put a strict deadline on the offer and only post for just a few days. If you make the sales period too long, there is no incentive for people to act.
- Low Cost Webinar – Is there are certain business-related topic people have been asking you about lately? Turn the answers into a 60-90 minute webinar and offer a low-priced training session. Not only will you get an income boost, but you’ll also attract new prospects and build your email list! Consider pricing at under $100 and include worksheets and templates with the offer.
- Personal Call to Hot Prospects – Summer is a great time to check-in with the low-hanging fruit on your prospect list. Make it a casual call and simply inquire about how the first half of the year went for them and what their plans are for the rest of the year. This can often lead to a conversation about what they want to improve for the remainder of the year and how you can help them achieve their year-end goals.
- Last Chance Sale – Offer an unbelievable deal for one day only. For example, if you are a coach you can offer a half-hour laser coaching session for a crazy-low price. Have people self-schedule their session with you using an online scheduler like TimeTrade.com so you are not flooded with dozens of emails. Offer the half-hour sessions for one day only to prompt people to act fast!
- Create a Quick Info Product – Do you have some recorded webinars, audios or articles on the same topic that you can package together and create a new info product? Repurposing your content in this way can greatly expand your product offerings with very little work on your part. People love to buy packages!
By implementing just one of these simple strategies, you’ll create some quick cash flow this summer. Enjoy!