your roadmap to business success

marketing audit & strategic consultation

Marketing Audit

If you are a professional service provider, coach, consultant, expert, creative, author, or other type of service provider, we believe that you will make the biggest difference in the world with your message and marketing when you choose to invest in a strategy that is focused and consistent over time.

Whether you are starting from scratch or you have an established brand, it’s important to begin with a strategy, including a clear understanding of who you are and the value you hope to bring (your brand), what makes you unique (your USP), your business objectives and what you want to achieve (your goals), and how you choose to show up (your strategy)

Let us partner with you! Whether you need to develop or refine your digital marketing strategy and tactics, or want to know how to use a PR strategy to promote your business, we are ready to support you. We’ll ask questions, listen for understanding, and capture your marketing strategy in a written document that will serve as a roadmap of your path to achieving your goals and a recommended timeline. 

If we haven’t met yet…I’m Cindy Earl, M.Ed…I’ve been helping service-based business owners (like you!) grow since 2009.

I’ve done my marketing homework and love to keep learning… I have 30 years of experience in the marketing/PR industry. Some of the organizations & businesses I’ve worked with include: Cuyahoga Community College, The Ohio Society of CPAs, Kent State University, InSync Virtual Training, Goldman Sachs 10,000 Small Businesses, eWomenNetwork, Driven Inc. (Suzanne Evans), FranNet, Hryshko & Associates CPAs, Kelly MacLean Achievement Center, and many more.

My professional training also includes certification in Content and Inbound Marketing at HubSpot, WABC Registered Corporate Coach, Social Media Manager Pro, and a Master’s Degree in Higher Education Administration and Bachelor’s Degree in Organizational Communication from Ohio University. I’m also and adjunct professor of marketing and entrepreneurship.

But enough about me, what exactly do you get with a marketing audit & strategic consultation?

includes:

#1 Marketing Audit

A comprehensive audit of your current online/offline marketing efforts – as they relate to social media, digital content, video, blog, email marketing, networking, direct outreach, events and referrals. Includes market research to see what’s working among other businesses in your industry right now.

#2 Strategic Marketing Plan

Strategic and tactical recommendations aligned with your goals and fitting within your allocated time and budget. The strategy report will include both how marketing can help you reach your overall objectives and the daily plan for implementation. 

#3 Timeline and 90-Day Planning Tool

Recommended activities for online and offline marketing areas to help you focus and prioritize, broken down into 90-day manageable chunks — which can be followed by yourself or someone on your team.

key areas covered:

  • Digital Marketing 
  • Content Marketing 
  • Email Marketing
  • Networking
  • Direct Outreach/PR
  • Online Courses
  • Podcasts
  • Social Media Marketing
  • Virtual/In-Person Events
  • Brand Review
  • Website

Investment: $1,997

You can secure your audit/strategic consultation now and schedule it to happen anytime in 2023.

SOUND LIKE A GREAT idea?

Let’s connect to see if the marketing audit & strategic consultation is the right fit for you! Book a Call today!

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